About MCBW

Over the past three years Munich Creative Business Week (MCBW), the largest design event in Germany, has evolved into one of the main attractions in the design world. The event brings together top designers, architects, creative professionals, representatives of the economic sector and of organizations from around the world and anyone else interested in design. Why? MCBW raises awareness of design and its impact on society, culture and the economy. For one week MCBW’s motto, Design connects, is highlighted throughout the city of Munich!

Members of international delegations and other people interested in design participate in exhibitions, conferences, workshops, guided tours and numerous other events. One of the highlights of MCBW is its changing themes which always are aligned with current trends in society and the discussions people are having. Other focal points include sustainable products and services and the promotion of creative young professionals.


For nine exciting days in 2014, Munich became a “Capital of Design” and attracted close to 45,000 visitors who wanted to learn more about the 108 partners, 145 events and 26 Creative Spots that were included in MCBW 2014. Become a Partner in MCBW 2015 and benefit from last year’s overwhelming success.


Metropolitan Ideas will be the major theme of MCBW 2015. Focus will be on cities and regions and on everything that shapes and characterizes them and determines the quality of life of their citizens.


  • Urban planning and design
  • Mobility and transportation design
  • Infrastructure including design of investment goods and public and service design
  • Healthcare including medical and universal design
  • Metropolitan lifestyles
  • Behaviors and cultures in the city 
  • Creativity and talent originating in urban environments


Not all, but many of the events during MCBW 2015 will follow the Metropolitan Ideas theme. For the fourth time, MCBW’s multi-facetted, informative program will provide inspiration and innovation for trade visitors and design aficionados – stay tuned!

The following questions have great potential for designers across disciplines:

  • In what way do designers, urban planners and architects contribute to the evolution of metropolitan regions?
  • What solutions can designers provide to meet new challenges facing our infrastructure, our mobility, and our energy supply?
  • What are the prerequisites for better connections between people and systems to enable development?
  • What urban planning and infrastructure will be required to meet the needs of an aging population?
  • What types of living and of service and product design will facilitate independent living for older people?
  • What products and services set the tone for metropolitan lifestyles?
  • In what ways do metropolitan regions and urban life impact innovation and creativity?

Advisory Board

Prof. Dr. Florian Hufnagl

Die Neue Sammlung –
The International Design Museum Munich | General director, retired

Since 1990 until January 2014, Prof. Dr. Florian Hufnagl, Commendatore dell'Ordine della Stella della Solidarietà Italiana, was Director General of Die Neue Sammlung – The International Design Museum Munich. Born in 1948, he studied art history, archaeology and history at the University of Munich. Professor at the Akademie der Bildenden Kuenste (Academy of Fine Arts), Munich. Member of the Academy of Design of the Czech Republic | Academy of Arts, Architecture and Design, Prague.


Annette Roeckl

Roeckl Handschuhe & Accessoires GmbH & Co. KG

Annette Roeckl, born 1967 in Munich, has run the family business successfully and with great passion since 2003, representing the family's sixth generation. She started training in her parent's company after the birth of her son in 1988 and while standing in for her mother in the marketing department, she realized how inspiring she found the work. In the years that followed she grew into the role of company successor and was the first woman to carry on the family tradition. Her vision is to consistently combine the traditional and the modern. The result is a range of much-loved articles characterised by a perfect fit, consummate workmanship and suppleness as well as a sophisticated, timeless design.


Adrian van Hooydonk

BMW Group Design

Since 1992 the Dutch industrial designer Adrian van Hooydonk holds various positions with BMW Group – since 2009 as Chief BMW Group Design. Among his other positions were e.g. president of BMW Group DesignWorks USA, Newbury Park and Chief Design BMW Cars at BMW AG, Munich.


Ralph Wiegmann

iF International Forum Design GmbH | CEO

Ralph Wiegmann, born in 1957 in Hannover, Germany, took over as the Managing Director of iF Industrie Forum Design e. V. in Hannover in the autumn of 1995. He has also been the Managing Director of iF International Forum Design GmbH, of iF DESIGN TALENTS GmbH and of iF DESIGN MEDIA GmbH since the year 2000. iF has stood for reliability and integrity in the organization and execution of design awards since 1953. The company is renowned worldwide first and foremost for its iF design awards as an established, enduring and recognized trademark for outstanding design.


Dr. Silke Claus

bayern design GmbH | CEO

Dr. Silke Claus studied architecture and worked in several international design research projects, taught at the Universities of Hannover and Dresden. She operated as executive vice-president for the media agency MACINA Hannover/Dubai, before she took over the chief executive position at the International Design Centre Berlin in 2005. In 2009 she became Executive Director of bayern design Ltd, the design promotion institute of the federal state of Bavaria located in Nuremberg and Munich.

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The MCBW program is continually expanding. We reserve the right to make changes without notice.
The organisers of the individual events presented on this website bear sole responsibility for image and text content relating to said events.