Denmark is exclusively selected as partner-country of MCBW 2015. Under the claim "Danish Design House Munich" the Ministry of Foreign Affairs of Denmark and The Trade Council present together with well-known Danish brands, designers and architects inspiring new products, projects and creative concepts.
About Danish Design - Tradition and Prospects Around the world Danish design is recognised for its functional, timeless, aesthetic and authentic craftsmanship. In the mid-20th century a movement started which since should be acclaimed as "Danish Modern". Influenced by the German Bauhaus school, Danish designers started using new industrial technologies, combined with ideas of simplicity and functionalism to design buildings, furniture and household objects. Design legends as Børge Mogensen, Finn Juhl, Hans J. Wegner, Arne Jacobsen, Poul Kjærholm, Poul Henningsen and Verner Panton were all pioneers in Danish Modern paving the way for the iconic and classic design we see representing Denmark today.
But there is more to Danish design than "Danish Modern". Since the mid-20th century, Danish design has undergone a remarkable transformation to a broader concept of design that goes far beyond product and furniture design. New important concepts involve immaterial design, service design, experience design, co-creation design, among many others.
Design can no longer be put on a simple formula but potentially includes all aspects of life highlighting the importance of social concerns and sustainability. A common feature of all types of design is that it must improve life - either through concrete improvements or through experiences and emotions. Design has in this sense become an integrated part of the Danish DNA and is applied broadly in all problem solving tasks in Denmark.
Be inspired by modern innovative Danish design based on tradition at MCBW 2015 and join in on various events!