19:30 - 21:30
The event is handicapped accessible
Where brand management is based on design management, visual perception of the brand is the key to generating lasting consumer experiences. If applied correctly, design responds to the needs of consumers, answers questions and binds customers to the brand. We all agree that design is underrated as a tool for building brands and too often is regarded as a waste of money rather than an investment.
The team of DieterBakicDesign will illustrate this process using work samples, mechanisms and methods.